Kazakhstan’s waw.kz turns the traditional toi invitation into a WhatsApp link with a 3D hall and voice blessings

waw.kz — the English overview page, the animated yurt-door gate guests see first, and the 3D hall built from the couple’s photos.

A Kazakh toi routinely gathers two to four hundred guests, many travelling from other cities, and confirming the guest list is a weeks-long chore of calls and messages. waw.kz (pronounced «wow») compresses that into one link. The host builds an invitation page in about five minutes — names, date, venue with a map link, programme, dress code, photos — and picks one of 16 themes, from a felt yurt door to a cinema-premiere curtain. The link goes out on WhatsApp; guests open it with no account and no app.

The page opens with an animated gate — a yurt door sliding apart, an envelope, a curtain — followed by a countdown, directions in 2GIS, the programme and a one-tap RSVP (coming, coming with spouse, not sure yet, can’t make it, plus adults and children). Responses land in the host’s dashboard, which also exports a seat list for the venue and sends guests a WhatsApp reminder the day before.

Three features set the service apart in the local market. Voice bata: guests record a spoken blessing directly on the page, preserving a tradition usually lost after the evening. A 3D hall: the service assembles a virtual venue from uploaded photos that guests explore on their phones. And an event-day album: guests upload their own pictures into the invitation, which becomes a shared album afterwards.

The invitation costs 3,990 tenge once, with no subscription; the 3D hall adds 2,000 tenge. Building and previewing are free; payment through Kaspi happens only before sending. Data is hosted in Kazakhstan. A separate product, «Syilyq alemi» (gift world), sells a personal 3D gift page with a letter and photos for 1,990 tenge. The interface is Kazakh-first with a Russian version; the company also publishes an English summary and an open documentation repository.

Links: https://waw.kz/en · pricing (Kazakh/Russian): https://waw.kz/baga · open docs: https://github.com/kazprose/toi

Краткая версия (ru): Казахстанский стартап waw.kz заменяет бумажные приглашения на той страницей по ссылке в WhatsApp: RSVP одной кнопкой, голосовое бата, 3D-зал из фото пары, альбом дня тоя. 3 990 ₸ разово через Kaspi, серверы в Казахстане. https://waw.kz/ru